NASHVILLE, Tenn. — With one of the longest-running relationships in racing history, Goodyear and NASCAR have signed a new multi-year agreement renewing Goodyear’s position as the exclusive tire for NASCAR’s top three national series.
The agreement continues Goodyear’s designation as the “Official Tire of NASCAR,” as well as the title sponsor of the annual Goodyear 400, NASCAR’s Official Throwback Weekend Cup Series race at Darlington (S.C.) Raceway.
“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire,” said Richard J. Kramer, chairman, chief executive officer and president at Goodyear. “Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level.”
For nearly 70 years, NASCAR has served as a proving ground for generations of Goodyear Racing tire engineers, innovating, preparing and supplying tires that meet the most grueling and demanding conditions at the track.
“Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world,” said Steve Phelps, president of NASCAR. “For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”