MOORESVILLE, N.C. — The Dr Pepper and 23XI SPEED Institute Tuition Program will return after a successful campaign last year.
The tuition program provides $5,000 each to 23 college students pursuing their interest in a career in the motorsports industry. Two tuition recipients will also receive an internship in their field with 23XI through the 23XI SPEED Institute.
The Dr Pepper and 23XI SPEED Institute tuition program was established in 2021 to amplify the efforts of the 23XI SPEED (Scholarship, Professional Education, Executive Development) Institute in support of the team’s diversity, equity and inclusion goals.
It continues a longstanding Dr Pepper tradition of supporting academic excellence through sporting events, with the brand having awarded more than $13 million in tuition to deserving students since 2008.
“Tuition giveaways have been a rewarding part of the Dr Pepper mission for over a decade, and we are thrilled to continue this program with 23XI,” said Derek Dabrowski, vice president of brand marketing, Dr Pepper. “We look forward to again providing deserving students with financial help as they pursue their dreams and shape the future of motorsports for years to come.”
“23XI Racing was founded with more in mind than just being competitive on the race track, and the Dr Pepper Tuition Program continues to be a key example of the impact our team and our partners are dedicated to making within the motorsports industry,” said 23XI President Steve Lauletta. “Together with the support of Dr Pepper we have provided valuable financial assistance to students and significant job experience for interns through the SPEED Institute. We look forward to the opportunity to assist more students this year as 23XI and our partners continue to positively impact the motorsports industry.”