LEXINGTON, N.C. — Food City announced Tuesday that the supermarket retailer will partner with Kaulig Racing and Procter & Gamble laundry detergent brands, Gain and Tide, as the NASCAR Cup Series returns to dirt for the third-consecutive Food City Dirt Race at Bristol (Tenn.) Motor Speedway on April 9.
Gain’s bright green-and-orange color palette will be on board A.J. Allmendinger’s No. 16 Chevrolet, while Tide’s recognizable logo, the distinctive orange-and-yellow bullseye, is on board the No. 31 Chevrolet piloted by Justin Haley.
Bristol Motor Speedway has been transformed from a high-banked concrete oval into a premier dirt racing arena for the third-consecutive running of the Food City Dirt Race. This is only the third time that the Cup Series has been featured on dirt since 1970.
“Food City is proud to team up with Kaulig Racing and Procter & Gamble for this great partnership that pairs two iconic brands – Gain & Tide, along with Kaulig Racing’s two seasoned drivers – Haley and Allmendinger for the running of the third-annual Food City Dirt Race,” says Steven C. Smith, Food City president and chief executive officer.