CONCORD, N.C. — Canned cocktail brand Day Chaser has joined Hendrick Motorsports as a sponsor of Alex Bowman and the No. 48 Chevrolet in the NASCAR Cup Series.
With a three-year agreement through 2024, Day Chaser will be featured on the fire suits of Bowman and his No. 48 crew members. The brand will also receive prominent placement on the team’s transporter and other equipment used throughout race weekends.
In addition to Bowman and his No. 48 Chevy, Day Chaser will have rights to use the full Hendrick Motorsports stable of race cars and stylized car numbers in its advertising and promotion.
“It’s thrilling to align Day Chaser with Hendrick Motorsports, the most successful team in NASCAR history,” said David Mandler of Northeast Drinks Group, parent company of Day Chaser. “The multi-year partnership allows us to build the Day Chaser brand alongside the best in the sport. We look forward to utilizing all the touchpoints Hendrick Motorsports has to offer via its deep relationships in the auto and racing worlds, including live events, advertising and social media.
“We couldn’t be more excited to team up with Alex and the No. 48 team and look forward to a successful first season in 2022. We expect to see Day Chaser in victory lane a lot this year.”
Bowman, 28, is coming off a season in which he delivered a career-best four victories and secured his fourth consecutive NASCAR Cup Series playoff appearance.
“The opportunity to introduce a cool new brand like Day Chaser to Hendrick Motorsports and NASCAR is awesome for me,” Bowman said. “The product tastes great and really fits my personality and lifestyle. Our team has a lot we want to accomplish this year, so the goal is to have plenty of post-race celebrations featuring Day Chaser.”