DAYTONA BEACH, Fla. – NASCAR’s Cup Series champion will receive a new prize this year, one which celebrates the legacy of the founding family of the sport.
Officials from the sanctioning body confirmed Friday afternoon that the newly-christened Bill France Cup will be awarded annually to the season titlist from the NASCAR Cup Series, starting this fall with the championship race at Arizona’s Phoenix Raceway on Nov. 8.
The renamed trophy pays tribute to a pair of NASCAR Hall of Famers in Bill France Sr., who founded NASCAR in 1947, and Bill France Jr., who took the sport to a national level during his tenure as NASCAR’s Chief Executive Officer from 1972 to 2003.
“As the sport ushers in a new era, it’s fitting that my father’s name is associated with the highest mark of excellence in our sport,” said NASCAR Chairman and CEO Jim France. “My father and brother’s vision for NASCAR has been realized, many times over, as millions of fans follow and engage each week with the best racing in the world.”
Fashioned by Jostens, the Bill France Cup will maintain the size and shape of the previous championship trophy, adorned with the outlines of the 24 NASCAR Cup Series tracks on the 2020 schedule.
As the schedule evolves and new tracks are added, the trophy design will be updated accordingly.