DARLINGTON, S.C. — Darlington Raceway and Cook Out, through its partnership with Coca-Cola, announced a multi-year extension on the entitlement for the famed NASCAR Cup Series Southern 500®. Cook Out will continue as the Official Quick Service Restaurant of Darlington Raceway. The official name of the first race of the NASCAR Cup Series Playoffs, Sept. 4, will remain the Cook Out Southern 500®.
“Cook Out is a brand that matches the fierce competition of the NASCAR Playoffs at the track Too Tough To Tame, so we are proud to welcome the Official Quick Service Restaurant of Darlington Raceway back with a multi-year partnership for the Cook Out Southern 500®,” said Darlington President Kerry Tharp. “Cook Out has been serving their quality burgers and shakes across the south for over 32 years.”
Cook Out will continue to have a substantial presence with at-track signage at Darlington Raceway. As part of the partnership, Cook Out will have additional sponsorship rights with Darlington Raceway for point-of-sale, advertising collateral, in-market promotions, consumer sweepstakes and integrated digital campaigns. The brand will also remain an official partner with NASCAR legacy track, Richmond Raceway.