SALISBURY, N.C. — StarCom Racing and Bos Klein, a collaborative agency that brings together experts in the fields of media, have partnered to assist in the launch of Coladka, a cola-flavored vodka.
As part of the partnership, Coladka and Bos Klein will both appear on the No. 00 Chevrolet driven by Landon Cassill during Sunday’s Bank of America ROVAL 400 at Charlotte Motor Speedway.
“We are stoked to be launching Coladka and making our first entry into NASCAR, in North Carolina, on the same weekend,” said Coladka CEO Drew Schenck. “Coladka was born right here in North Carolina. As we launch Coladka statewide this week, we’re proud to partner with BOS Klein to support StarCom Racing and Landon Cassill during this action-packed event at Charlotte’s home for racing.”
Created by Drew Schenck and Kevin Barrett, two veterans of the bar and restaurant industry, Coladka is made from all-natural ingredients, including real brown sugar and essential oils, and proudly sources all its ingredients and materials from the U.S.
“Both Bos Klein and our client, Coladka, have grassroots in North Carolina,” said Bos Klein CEO Jeff Robinson. “It’s important to us that we continue to partner with local businesses like Coladka and StarCom Racing. We can’t wait to see our co-branded Camaro on the track and are hopeful that this will be the first of many great runs with them.”