APEX, N.C. — Employees at Apex Tool Group helped unveil the new-look No. 1 Gearwrench Chevrolet Camaro ZL1 1LE for Kurt Busch’s NASCAR Cup Series season on Wednesday.
Alongside Busch and members of the Chip Ganassi Racing team, at what was dubbed The Green Flag Event, Busch officially revealed the new paint scheme for his Gearwrench car, which will take to the track four times this season.
Busch will drive the Gearwrench car at Phoenix Raceway on March 8; Charlotte Motor Speedway in Concord, N.C., on May 24 during the Coca-Cola 600; Dover (Del.) Int’l Speedway on Aug. 23; and Talladega (Ala.) Superspeedway on Oct. 4.
Apex Tool Group — one of the largest tool manufacturers in the world — is the parent company of Gearwrench, a premier hand tool brand for automotive and industrial mechanics.
“There’s so much excitement around Kurt and we wanted to make sure our team members at our Raleigh facility knew that they were a part of it,” said Rena Fiorello, director of brand management for Gearwrench. “It was fun to feel that team atmosphere and make sure that our colleagues understand that they’re truly part of everything we do, and that includes our partnership with Kurt and Chip Ganassi Racing.”
After unveiling his car’s new look emblazed with Gearwrench black and orange, Busch took turns driving employees around a track in the parking lot to give them a taste of what it feels like to be in a NASCAR race.
He took time to sign autographs, take photos, and gave a special shout-out to the employees who are military service veterans.