MOORESVILLE, N.C. — For the third consecutive season, Boot Barn will be a primary sponsor with Front Row Motorsports.
Expanding their partnership, Boot Barn will be the primary sponsor of the No. 38 Ford Mustang team for four races in the NASCAR Cup Series, and will continue their partnership with the No. 38 Ford F-150 NASCAR Craftsman Truck Series championship team.
New in 2023, Boot Barn will also form a Boot Barn garage when fans can visit FRM in May for Boot Barn Fan Day. An exact date is to be announced.
“We are fortunate to have such a great partnership with Boot Barn because they really engage with the fans and our team,” said Gilliland. “I am just a huge fan of everyone behind Boot Barn and how great the cars always look. Hopefully, we can deliver impressive results in 2023 with Boot Barn on the sides and hood this season.”
Boot Barn will be the primary sponsor of Todd Gilliland in the NASCAR All-Star Open as he looks to advance to the All-Star race at North Wilkesboro Speedway.
A week later, Boot Barn will return to the Charlotte Motor Speedway as the primary sponsor on the No. 38 Ford Mustang to end the month of May.
Other events Boot Barn will be a primary sponsor includes Daytona (Fla.) International Speedway in August, Kansas Speedway in September and the season finale at the Phoenix Raceway.
Zane Smith and the No. 38 Ford F-150 team are slated to have Boot Barn as a primary sponsor for three races in the Truck Series as they chase their second championship.
They will join Smith at Martinsville (Va.) Speedway, North Wilkesboro Speedway, and Lucas Oil (Ind.) Raceway Park.
“Boot Barn was a huge part of our success last season,” stated Smith. “We never finished outside the top three when we raced with their scheme. This year, I want to put Boot Barn in victory lane. I also love what they are doing with our race shop and getting more fans involved, too. That’s pretty cool.”