Hard cider company, Bold Rock, has partnered with Speedway Motorsports to offer fans a unique race day experience at SMI’s upcoming NASCAR weekends. (SMI Photo)

Bold Rock Signs Multi-Track Sponsorship With SMI

CONCORD, N.C. — Bold Rock, the second leading hard cider brand in the United States, has partnered with Speedway Motorsports at Atlanta Motor Speedway, Bristol Motor Speedway and Charlotte Motor Speedway.

Bold Rock launched its lineup of hard teas and lemonades late last year to continue on its path of building Bold Rock into a multi-segment, total alcohol beverage brand.

Bold Rock is capitalizing on high growth segments from cider, hard seltzer, canned cocktails and now, hard tea and lemonade.

As the Official Hard Tea and Hard Lemonade of AMS, BMS and CMS, Bold Rock will bring the familiar flavors of tea and lemonade with a bold kick to the world of motorsports, offering new choices to fans on race day.

The Bold Rock Bold Race Day Experience will enhance the upcoming NASCAR events at AMS on March 21, BMS on March 28, CMS on May 30 and the fall event at BMS on Sept. 18.

As part of the Bold Rock Bold Race Day Experience, race fans will have an opportunity to win future race tickets, prizes and sample a variety of Bold Rock products across a wide spectrum of craft beverage.

Bold Rock Hard Tea and Hard Lemonade also will be featured on the Performance Racing Network’s national radio broadcasts with the Bold Move of the Race as selected by PRN’s racing radio analysts.

Additionally, Bold Rock Hard Tea and Hard Lemonade will award shoppers with VIP race experiences through a consumer sweepstakes at select grocery and convenience stores in the local race markets.