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Bence Motor Sales will be the primary sponsor on the No. 38 of Anthony Alfredo in Sunday's NASCAR Cup race at Watkins Glen. N.Y. (Front Row Photo)

Bence Motor Sales Joins Front Row At The Glen

MOORESVILLE, N.C. — Front Row Motorsports will help new partner, Bence Motor Sales (Ford) celebrate their 75th anniversary this weekend during the NASCAR weekend at Watkins Glen (N.Y.) Int’l.  

The Kaladar, Ontario, Canada, Ford dealership will join the No. 38 Ford F-150 of Todd Gilliland as an associate partner in the NASCAR Camping World Truck Series and be the primary partner of the No. 38 Ford Mustang of Anthony Alfredo in Sunday’s NASCAR Cup Series race.

Bence Motor Sales offers the Southeastern Ontario Ford customers a tremendous amount of automotive Ford products and services. The company will be celebrating their 75th anniversary on Aug. 14.

“We are a dedicated Ford dealer and we have dedicated Ford customers who have a passion for NASCAR,” said Joe Bence, Owner, Bence Motor Sales.  “We wanted to partner again with a Ford Performance organization and Front Row Motorsports was a great fit with Todd and Anthony.  Although we’re disappointed that NASCAR is not racing in Canada this year, we know that there are a lot of fans throughout New York who need Ford vehicles. They can count on us when the border opens.  We wish Todd and Anthony luck this weekend.”

The NASCAR Camping World Truck Series competes at Watkins Glen for the first time since 2000.  Gilliland has one previous start at the track in the NASCAR K&N Pro Series East.  Alfredo also has one previous start at Watkins Glen in the same series and is looking forward to his return to the track with Bence Motor Sales.