WELCOME, N.C. – Richard Childress Racing and Alsco Uniforms officials have announced an extension of Alsco’s sponsorship agreement with the team.
The 2021 season, which marks the fifth year of partnership between the two family-owned businesses, will see Alsco serve as a primary partner on Tyler Reddick’s No. 8 Chevrolet Camaro ZL1 1LE for multiple races in the NASCAR Cup Series, starting with this weekend’s race at Atlanta Motor Speedway.
Alsco Uniforms will also be featured as a primary partner on RCR’s No. 2 Chevrolet Camaro piloted by Myatt Snider in the NASCAR Xfinity Series, as well as a full-season associate partner on both entries.
Alsco serves as the official uniform provider of RCR and has been instrumental in helping the race team navigate the COVID-19 pandemic this past year with a full suite of hand soap, sanitizer, first aid kits and cleaning products.
The partnership has also found victory lane on the track over the past couple of years, with Reddick winning the 2019 Alsco 300 at Charlotte Motor Speedway.
“RCR is a model for success both at and away from the racetrack,” said Ben Fox, Director of Sales and Marketing at Alsco Uniforms. “We’re thrilled to continue to showcase our Uniforms rental service, alongside our variety of products, through our partnership with the team.”
“Everyone at RCR is proud to be continuing our relationship with Alsco Uniforms during the 2021 season,” said Torrey Galida, President of Richard Childress Racing. “Our partnership has grown over the years but maintains the same core values that brought our two organizations together in the beginning, all while still continuing to outfit our crew in Alsco Uniforms. We’re looking forward to continuing to create more business opportunities and great memories with Alsco for many years to come.”