NORTH WILKESBORO, N.C. — Wright Brand will serve as the official sponsor of the NASCAR Craftsman Truck Series Wright Brand 250 at North Wilkesboro Speedway on May 18 as part of NASCAR All-Star Race weekend.
Wright Brand, known for its renowned thick-cut bacon, is part of the Tyson Foods portfolio.
The Tyson Brand sponsored the 2023 Tyson 250 at North Wilkesboro, won by Kyle Larson, who led 138 of 252 laps on his way to a weekend sweep of the first NASCAR races in nearly 27 years at North Wilkesboro.
The Wright Brand 250 sponsorship builds on a decades-old relationship between Tyson Foods and the historic five-eighths-mile oval. The track’s fall NASCAR Cup Series race was known as the Tyson Holly Farms 400 from 1990-96 and the Holly Farms 400 from 1979-89 before Tyson Foods acquired Holly Farms.
Today, Tyson Foods remains vested in the Wilkes County community.
It employs nearly 2,200 team members in Wilkes County, with nearby operations in Monroe, N.C., employing more than 1,400 team members. Last year, Tyson Foods invested $300 million in an innovative, fully-cooked food production facility in Danville, Va., which created nearly 400 jobs in the area.
“We’re thrilled for Wright Brand to serve as this year’s entitlement sponsor of the NASCAR Craftsman Truck Series at North Wilkesboro Speedway, paying homage to Tyson Foods’ storied history with the beloved track,” said Brock White, vice president, Tyson Foods.
“As the No. 1 thick-cut bacon brand, we take pride in helping to energize and bring families together across America. We look forward to lending a hand in powering some of the best racing talent as they compete on this iconic track.”
The return of the timeless Tyson Brand red-and-yellow manual leaderboard was met with rave reviews last year.
The leaderboard will return this May again outside turn three.