MOORESVILLE, N.C. — Dead On Tools has renewed its partnership with Tricon Garage for the upcoming NASCAR Craftsman Series season, the team revealed Saturday.
The Illinois-based tool and work gear manufacturer will serve as the primary sponsor for Tanner Gray and the No. 15 Toyota Tundra TRD Pro.
As the partnership extends into its third consecutive year, the Dead On Tools branding will adorn the No. 15 entry for 16 of the 23 Truck Series events, beginning with the season opener at Daytona (Fla.) Int’l Speedway. They will be featured in an associate role in all remaining races.
“We couldn’t be more thrilled to partner with Tanner and TRICON again in 2024. As a sponsor, you are always in search of a driver who will represent your brand with honor and integrity. Tanner does just that, and so much more,” said Brian Ranallo, director of sales and marketing at Pull’R Holding Company LLC (Dead On Tools).
“Going on our third year, Tanner and everyone at TRICON have truly become like family to us. We cannot wait to get this season underway!”
Tanner Gray will begin his fifth full-time campaign in the Truck Series when the series hits the track at Daytona in February. In 94 career starts, the 24-year-old driver has 10 top-fives and 22 top-10s to his credit.
Gray and crew chief Jerame Donley will be paired together for another run at the NASCAR Playoffs this year.
“It’s exciting to have Dead On Tools back on board with us for 2024,” said Gray. “I’m grateful to Tony, Brian, and the entire DOT team for believing in me and sticking with us through the ups and downs.
“They are more than just a partner; they are like family to us, and as a driver, you can’t ask for anything more.”