BRISTOL, Tenn. — In a multi-tiered partnership, Weather Guard has been named the title sponsor of the NASCAR Craftsman Truck Series race at the dirt-transformed Bristol Motor Speedway in April.
Weather Guard has also become the Official Truck Tool Box of Bristol Motor Speedway.
In the entitlement portion of the partnership, the Weather Guard Truck race on dirt is scheduled to take the green flag on April 8. The NASCAR Craftsman Truck Series regular season race is the circuit’s only race on a dirt surface during the season.
“We are pleased to welcome Weather Guard into the Bristol Motor Speedway family of sponsors as the entitlement for the Weather Guard Truck Race on Dirt during our April NASCAR weekend as well as the Official Truck Tool Box of Bristol Motor Speedway,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway.
In addition to the Truck Series race entitlement and Official Truck Tool Box sponsorship at BMS, Weather Guard will also become the Official Weather Guard Work Crew for BMS and eight additional Speedway Motorsports properties: Atlanta Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway.
This multi-year sponsorship is the first for Weather Guard with Bristol Motor Speedway and Speedway Motorsports.
“This new partnership with Bristol Motor Speedway and Speedway Motorsports aligns perfectly with the Weather Guard brand and the focus on our product solutions for trucks and vans,” said Stacy Gardella, head of global marketing technology and operations at WernerCo Professional Brands. “In addition, the new Weather Guard Work Crew gives us the opportunity to celebrate all of the hardworking men and women who use Weather Guard products to tackle their demanding jobs every day.”