TALLADEGA, Ala. — Habana Brisa will be the primary sponsor of the No. 4 JD Motorsports Chevrolet and driver Bayley Currey in the NASCAR Xfinity Series at Talladega (Ala.) Superspeedway.
Frank Cicci, former NASCAR team owner, is joining the team with a marketing alliance.
Ron Rice has a long history with racing, spanning back to 1976. Developer of Hawaiian Tropic sun care products, Rice put the famous name on cars driven by Donnie Allison.
Rice also sponsored cars driven by NASCAR drivers David Pearson and Neil Bonnett. Rice sponsored Billy Meyer in drag racing and Paul Newman with Rolf Stommelen in the 24 Hours of Le Mans.
“Returning to racing with Habana Brisa was an easy decision,” said Rice, “As I have always had a special place in my heart for NASCAR. Having had a long history with NASCAR, we could not think of a better team to partner with for Habana Brisa.”
“You look back over NASCAR history, and those Hawaiian Tropic cars really stand out,” Team Owner Johnny Davis said. “The Habana Brisa paint scheme will be just as memorable. The car will really ‘shout’ at you from the race track. And our guys in the pits will be wearing the ultimate in sun protection in Habana Brisa.”
”We share the core values of being driven, innovative and environmentally conscientious with NASCAR and the team,” Chief Business Officer of Habana Brisa Wendy Holly said. “Like NASCAR racing, the sun care industry is highly competitive. With our growing retail distributor network, our direct to consumer business model, and our marketing partners in NASCAR, Habana Brisa is sure to be the winning reef friendly sun care brand.”