CHARLOTTE — Triller, the globally popular AI-powered social media experience, announced its entry into NASCAR racing with a sponsorship of driver Toni Breidinger.
Breidinger, 22, is the first Arab-American female driver in the circuit’s history. The arrangement begins with Saturday’s ARCA Menards Series race at Winchester (Ind.) Speedway.
Breidinger will drive the No. 25 Triller Toyota Camry for Venturini Motorsports, a Toyota Racing Development team. Breidinger, who already has one of the largest social followings for any NASCAR driver, will fully document her racing experience on Triller and will have her car wrapped with Triller signage this weekend.
“Toni Breidinger is the perfect fit for our entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, chairman and co-owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and to connecting her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”
“As a young athlete who has diverse interests and wants to have young people get excited about the sport I love, racing, Triller is the perfect place for me,” Breidinger said. “The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together. I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports.”
In February, Breidinger made history as NASCAR’s first Arab-American female driver, when she raced in the ARCA Menards Series at the Daytona Int’l Speedway, finishing 18th.
Thriller will support Breidinger’s final five races this season.