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General Tire Joins ARCA Menards As Watkins Glen Sponsor

WATKINS GLEN, N.Y. — General Tire has joined as the entitlement partner for this summer’s ARCA Menards Series race on Friday, Aug. 19, now called the General Tire Delivers 100 at The Glen.

The expanded partnership builds on an existing relationship between General Tire and The Glen that began in 2019. Prior to that, Continental, the parent company of General Tire, partnered with The Glen on IMSA race weekends from 2012-2018.

“General Tire has been an outstanding partner of our track and we’re proud to see their partnership expand to include the General Tire 100 at The Glen,” said Watkins Glen International President Michael Printup. “The return of the ARCA Menards Series to New York was met with great fanfare last year and we can’t wait to see the action on the track again this year.”

After the ARCA Menards Series made its debut at Watkins Glen International in 2001 in a race won by John Finger, it was 20 years before the series would return to the historic road course in 2021. Last year, the race was won by Corey Heim — one of six wins for the young driver who finished second in the series standings to Ty Gibbs.

“We are proud to continue our partnership at the Glen,” said Travis Roffler, director of marketing for General Tire. “Watkins Glen produces excellent racing year after year, so we are thrilled to sponsor this event. As we’ve continued to support the ARCA Menards Series since we first became a partner in 2016, our track partnerships help to expand both of our brands even further.”

Prior to the return of the ARCA Menards Series last summer, The Glen hosted a total of 26 ARCA Menards Series East races between 1993 and 2019. Recent winners of that race included this year’s Daytona 500 champion Austin Cindric in 2016 and current NASCAR Xfinity Series standout Brett Moffitt in 2018.

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