IRVINE, Calif. — MotoAmerica announced that automotive parts digital marketplace AutoParts4Less.com will be its title sponsor for the 2022 and 2023 MotoAmerica Championship Series. The series will be Auto Parts 4Less MotoAmerica Championship.
The partnership with MotoAmerica will be Auto Parts 4Less’ first endeavor into motorcycle racing, though the group has been an event sponsor of NASCAR with its LiftKits4Less.com brand and has also sponsored a NASCAR Xfinity Series entry with its Auto Parts 4Less brand.
“We’re excited to have Auto Parts 4Less as the title sponsor for the 2022 and 2023 MotoAmerica Championship seasons,” said MotoAmerica President Wayne Rainey. “This is an important partnership for our series, as it brings a new partner from outside the motorcycle industry to MotoAmerica, and it marks the first time in our history that we will start our season with a title sponsor. It really shows how far we have come in our seven years. This Auto Parts 4Less relationship will further our exposure and increase our rapidly growing numbers as we continue to build our championship. This sponsorship also makes a lot of sense for Auto Parts 4Less, as our fans will become their customers. We can’t wait to get the 2022 season started and get this partnership rolling on track.”
“Our team has always been huge fans of motorsports, it’s heavily ingrained in our company culture,” said Christopher Davenport President of Auto Parts 4Less. “The community is like no other and was a huge reason why we have been involved in NASCAR and now MotoAmerica. Our platform was built by enthusiasts for enthusiasts, these are our roots.”
The 10-round 2022 Auto Parts 4Less MotoAmerica Championship begins at Circuit of The Americas in Austin, Texas, April 8-10, and concludes at Barber Motorsports Park in Birmingham, Ala., Sept. 23-25.