Ricky Carmichael will be a part of Triumph's entrance into the Motocross and Enduro markets.
Ricky Carmichael will be a part of Triumph's entrance into the Motocross and Enduro markets.

Triumph Entering Motocross & Enduro Markets

HINCKLEY, England – Officials from Triumph Motorcycles announced Tuesday morning that the development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles.

In addition, the company plans to field a factory race program in Motocross and Enduro divisions. As part of those plans, Triumph has added multi-time Supercross and Motocross champion Ricky Carmichael and five-time Enduro world champion Iván Cervantes as test riders to help develop the bikes.

“Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of,” said Triumph Motorcycles CEO Nick Bloor. “We are 100 percent committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders”

Carmichael won seven Motocross 450 class championships and five Supercross 450 class championships during his incredible career. He also raced in the NASCAR Camping World Truck Series for several seasons while also remaining involved in motorcycle racing as an announcer and track designer.

“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavor into the off-road product category,” Carmichael said. “This is an incredible opportunity for me to join this historic brand, and I am honored and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with this project, from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of.  We all share that same passion, and that’s to be the best.”

Spaniard Cervantes won five national titles in motocross before moving to enduro racing in 2002. He won four EnduroGP championships and an FIM Indoor Enduro World Cup title. He also claimed the overall International Six Day Enduro title in 2008. He also competed in the Dakar Rally before retiring as a rider. 

“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television,” said Cervantes. “So, to be working with Triumph from the beginning of this project is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands but also for being part of building something from zero.  It is a dream come true for any racer!

“Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be.  I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”

A timetable for the launch and reveals of the motorcycles, as well as the racing program, will follow in the coming months. 

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