ZIONSVILLE, Ind. — Kustom Entertainment, Inc., will be the primary sponsor on Jack Harvey’s No. 30 Rahal Letterman Lanigan Racing Honda for seven NTT IndyCar Series races.
KEI is a newly formed subsidiary of Digital Ally Inc. that will develop and produce events and concerts. RLL and KEI agreed to a multi-year deal that will see the sponsor adorn Harvey’s No. 30.
“We are excited to continue our partnership with Rahal Letterman Lanigan Racing and are looking forward to an exciting year of racing and concerts,” said Stan Ross, CEO of Kustom Entertainment, Inc. “Our plan is to use our relationships we have established with other RLL corporate partners and cross-promote music and racing throughout the United States.”
Parent company, Digital Ally, has been a partner of the RLL team since 2019 and has featured its Shield Health Protection Products line on the No. 30 entry from 2020-’22.
For 2023, KEI will be primary sponsor on Harvey’s RLL entry at St. Petersburg (Fla.), Long Beach (Calif.), both road course races at the Indianapolis Motor Speedway, Detroit, Nashville (Tenn.) and Portland. KEI will be a season-long associate sponsor.
“We are pleased to extend our relationship with Stan Ross and the Digital Ally companies,” said Mike Lanigan, co-owner of Rahal Letterman Lanigan Racing with Bobby Rahal and David Letterman. “Having known Stan for years, it is an honor to help increase the exposure for his newest venture with Kustom Entertainment, Inc., which will undoubtedly be a success.”
“It is always exciting to align with a new company, and especially one that has such a clear vision and path going forward like Kustom Entertainment, Inc. has,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with David Letterman and Mike Lanigan. “Stan and his team have so much passion for their objectives which is contagious. We are excited and flattered to represent them and are looking forward to watching the company grow.”