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The start of the 106th Indianapolis 500 at Indianapolis Motor Speedway. (Al Steinberg photo)

Good Ranchers, IMS Join Forces

INDIANAPOLIS — Good Ranchers, a premium meat purveyor, has partnered with the Indianapolis Motor Speedway for 2023.

Through the Month of May, Good Ranchers will activate to engage with thousands of fans at IMS, culminating with the 107th Indianapolis 500 presented by Gainbridge on Sunday, May 28.

“Good Ranchers shares many of the values that are important to IMS and our fans,” IMS President J. Douglas Boles said. “From making family memories to sustainability and feeding members of our communities, Good Ranchers is a welcome addition to the fan experience at IMS. We’ll be grilling up some ways to have fun with Good Ranchers and our fans at IMS throughout the year.”

In addition, Good Ranchers also announced sponsorship on the Team Penske No. 3 Chevrolet driven by Scott McLaughlin for multiple NTT IndyCar Series races in 2023 and beyond.

“We couldn’t be more excited to partner with IMS,” said Ben Spell, Good Ranchers chief executive officer. “Our mission is to bring everyone to the table to share in the best of what makes life good. We hope to play our part in helping each person enjoy the sweet taste of victory, as well as a delicious American meal.”