INDIANAPOLIS – The Big Machine brand is increasing its already substantial involvement with IndyCar and Indianapolis Motor Speedway as its new adult vodka juice pouches, Big Machine Vodka Spiked Coolers, will become the title sponsor of the NTT IndyCar Series race Saturday, Aug. 14 on the IMS road course.
“Big Machine’s enthusiasm for IMS, IndyCar and motorsports is incredible,” IMS President J. Douglas Boles said. “Scott Borchetta and his team have been such engaged, dynamic partners over the last decade, and this title sponsorship of the NTT IndyCar Series road race during Brickyard Weekend takes that to a new level. We’re so grateful for our loyal friends at Big Machine, and their support will help us to elevate this exciting triple-header race weekend even higher.”
The Big Machine Spiked Coolers Grand Prix will take center stage Saturday on the 14-turn, 2.439-mile circuit at IMS, featuring the NTT IndyCar Series. It’s one of three major events that weekend on the road course, as the NASCAR Xfinity Series also will compete Saturday and the NASCAR Cup Series will race on the IMS road course for the first time Sunday, Aug. 15.
“Big Machine is celebrating 10 years as an IMS sponsor, and we’re so proud to announce this new, multi-year agreement highlighting our incredible new Spiked Coolers,” said the all-things Big Machine CEO, Scott Borchetta. “There is no other track in the world like IMS and, as the recent Indy 500 highlighted, it never disappoints. This is going to be a fantastic weekend of racing that fans will not want to miss.”
This multi-year partnership also includes designation of Big Machine Vodka as the official vodka of the Brickyard Weekend, Indianapolis Motor Speedway and Indianapolis 500, and Big Machine Hand Sanitizer as the official hand sanitizer of the Brickyard Weekend, Indianapolis Motor Speedway and Indianapolis 500.
In addition to its NTT IndyCar Series sponsorship at IMS, Big Machine is also the title sponsor of the series’ newest spectacle, the Big Machine Music City Prix, coming up Aug. 8 on the streets of Nashville, Tenn.