Pato
Pato O'Ward on track at Mid-Ohio. (Al Steinberg Photo)

Arrow McLaren Extends With Key Sponsor

MOORESVILLE, N.C. — It may be the IndyCar Series offseason, but the business of racing never stops.

On Tuesday, Oct. 8, the Arrow McLaren IndyCar team and SmartStop Self Storage REIT, Inc. – otherwise known as “SmartStop” – will continue as partners in the NTT IndyCar Series.

SmartStop Self Storage REIT, Inc. (“SmartStop”) is a self-managed REIT with a fully integrated operations team of approximately 525 self-storage professionals focused on growing the SmartStop Self Storage brand. 

SmartStop, through its indirect subsidiary SmartStop REIT Advisors, LLC, also sponsors other self-storage programs. 

The famed IndyCar team and SmartStop announced a multi-year extension as primary partner of Arrow McLaren. This extension strengthens the SmartStop and Arrow McLaren partnership that is centered around their shared passion for innovation and high-intensity performance.

“I’m thrilled to continue this partnership with SmartStop,” said Arrow McLaren Team Principal Gavin Ward. “Their support has been so valuable in our program, and this extension allows us to continue building something great together, and that’s a championship-level race team. 

“We look forward to racing together for years to come and creating unforgettable moments for them and our fans.”

With this new agreement, SmartStop will boost its presence as Primary Partner on Arrow McLaren Chevrolets from three cars to four starting in 2025. 

The SmartStop liveries will be on track for the first time next season on the streets of Toronto in July, featured on both the No. 6 of driver Nolan Siegel and No. 7 Arrow McLaren Chevrolet for driver Christian Lundgaard.

SmartStop will also be the primary partner on Siegel’s No. 6 Arrow McLaren Chevrolet at Portland International Raceway and the Milwaukee Mile.

“Our collaboration with the Arrow McLaren IndyCar Team has provided us with valuable opportunities to showcase our brand, connect with racing enthusiasts, and foster our position as a leading provider of self-storage solutions,” said H. Michael Schwartz, CEO, SmartStop Self Storage. “The contract extension not only underscores the success of our partnership thus far but also highlights our shared values of excellence, teamwork, and innovation. 

“It is a testament to the dedication and hard work of both teams involved.” 

SmartStop and Arrow McLaren continue to work creatively to push the sport forward and engage IndyCar fans and SmartStop customers. 

This past season, SmartStop and Arrow McLaren teamed up for a social media-led contest in which fans designed a custom helmet and entered for a chance to see their design featured on driver Nolan Siegel’s helmet at the Grand Prix of Portland. The contest delivered numerous submissions, including the winning design selected by Nolan and Schwartz. 

The contest culminated in the winner receiving a special invitation to join Siegel and the team in Portland throughout the race weekend.

The 2025 season will be its third with Arrow McLaren as a primary partner, and with the extension, both SmartStop and Arrow McLaren are poised to elevate their partnership even further, fostering fan engagement initiatives and bolstering their commitment to the sport. 

As of Oct. 2, SmartStop has an owned or managed portfolio of 202 operating properties in 22 states and Canada, comprising approximately 142,500 units and 16.1 million rentable square feet. SmartStop and its affiliates own or manage 36 operating self-storage properties in Canada, which total approximately 31,000 units and 3.2 million rentable square feet.