INDIANAPOLIS – Creative Outdoor Advertising has signed as an associate marketing partner on the A.J. Foyt Racing No. 4 K-Line Insulators USA Chevrolet driven by Dalton Kellett in the NTT IndyCar Series this season.
The outdoor advertising company is the market leader in its industry sector of advertising space on street furniture such as benches at bus/transit stops.
COA furnishes more than 12,000 signs on main roads to over 5000 small and mid-sized businesses in over 200 cities and towns in North America. The company accommodates bus shelters and waste/recycling receptacles too.
“I am very excited to welcome Creative Outdoor Advertising to our team and I look forward to representing them in IndyCar and at the Indy 500,” said Kellett, who initiated the deal which includes branding on the car and his uniform. “As a company that operates in Canada and the United States, COA understands the importance of growing their brand presence across borders. INDYCAR offers a great platform for partners so I believe this partnership can grow and I’m confident about COA’s opportunities within the IndyCar network.”
The addition of COA provides the race team with several leveraging opportunities within its own network of marketing partners as well as the broader IndyCar Series. IndyCar will host six street races this year, including the doubleheader in Detroit and the Toronto street race, 25 miles south of the COA’s Canadian headquarters in Gormley, Ontario.
“An IndyCar team sponsorship is a strong indication to our decentralized client base and our decentralized employee group, of our strength and stability as an organization,” explained David Gray, president of COA which has its U.S. headquarters in Tampa, close to the Series’ first street race of the year in St. Petersburg. “It’s our belief that IndyCar sponsors are inherently seen as strong positive organizations. It’s difficult and expensive to achieve the kind of ongoing expansive reach that IndyCar offers. As a mid-sized growing company, belief and trust in our brand are critical factors we feel that are strongly supported by our IndyCar presence.
“We are also using our IndyCar team sponsorship connection to try to reach a new client base to which we would not otherwise have access. Our visibility on Dalton’s car, and IndyCar’s expansive reach into organizations that believe in messaging, we hope will generate credibility and interest on the part of new potential client base!”