YPSILANTI, Mich. — Doug Kalitta will be flying the branding and logos of long-time Kalitta Motorsports marketing partner SealMaster during the NHRA Norwalk Nationals this weekend when the NHRA Camping World Drag Racing Series rolls into Summit Motorsports Park.
SealMaster, a global leader in the manufacturing and distribution of pavement maintenance products and equipment, has been a major sponsor with both Kalitta Motorsports and the NHRA, which features the wildly popular SealMaster Track Walk on Sunday mornings of race day.
During the NHRA Norwalk Nationals Kalitta’s 11,000 horsepower Top Fuel dragster will sport the familiar SealMaster colors and logo while his team will wear special crew shirts.
“The Norwalk track is the closest race to our race shop as well as the SealMaster headquarters so this will be a cool event to run this SealMaster Top Fuel dragster,” said Kalitta, who is currently sitting in the Top Fuel Top Ten. “They get huge crowds at Norwalk and I know we will have a ton of folks from our shop as well as SealMaster at the race.”
Throughout the years, Kalitta Motorsports and SealMaster have hosted several unique events together from sponsor summits to open house tours highlighting the various motorsports partnership both companies share. The ability for SealMaster to host current and potential customers is one of the huge benefits to the marketing partnership. The Kalitta Motorsports pit side VIP experience is a highlight allowing guests to get up close and personal with not just the drivers like Kalitta and his teammates Shawn Langdon and J.R. Todd, but also to see the crews work on the race cars throughout the weekend.
“With our franchise system’s Sandusky headquarters just minutes away from Norwalk, this is a perfect event to showcase our partnership with Kalitta Motorsports and the NHRA,” said Jason Hedlesky, SealMaster director of franchise development. “We have had a tremendous relationship with the team and we’re excited to see Doug pilot the SealMaster Top Fuel dragster. Our goal is to continue to keep SealMaster top of mind with Kalitta and NHRA fans. The series provides a great platform for entertaining our guests at events, while reaching a captive national audience at the same time.”
In addition, Applied Innovation, the award-winning Michigan based company with over 35 years of expertise, provides imaging, technology, and automation services for businesses across all industries, is expanding their on-car presence with Kalitta Motorsports this weekend at the NHRA Norwalk Nationals. The company will be taking over the front sections of both the Doug Kalitta and Shawn Langdon Top Fuel dragsters.