YORBA LINDA, Calif. – Baldwin Filters has extended its partnership with John Force Racing as the 21-time championship team’s official filter.
Since 1936, Baldwin has been a leader in the heavy-duty mobile filtration industry and is committed to providing customers with high-performing, quality products and industry leading customer service. Baldwin and John Force Racing first aligned as partners at the beginning of 2019.
“It’s always exciting to get to extend a partnership with a sponsor, it means we’re doing something right,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Antifreeze and Coolant Chevy Camaro. “Baldwin is at the top of their industry, and we want to help keep them there. They are all about providing the best product for their customer, we can relate, we perform our best for our partners and fans. We’re very happy to keep Baldwin Filters in the John Force Racing family.”
“We are thrilled for the opportunity to extend our partnership with John Force Racing, who we have seen firsthand operate with the same principles of hard work, dedication and innovation as Baldwin Filters,” said Jason Borchers, Director of Marketing at Baldwin Filters. “Like our founder J.A. Baldwin, John Force has forged his own path with the support of his racing family, a strong work ethic and a dedication to being and delivering the best. It only makes sense that Baldwin Filters and John Force Racing, both at the top of their fields, be working in tandem.”
Baldwin’s logo will continue to be featured on each of the John Force Racing hot rods throughout the upcoming NHRA Camping World Drag Racing Series season beginning Feb. 18-20 with the Lucas Oil NHRA Winternationals at Auto Club Raceway at Pomona in Pomona, Calif.