SUTTON, Neb. — Drivers in the two biggest IMCA divisions will enjoy the benefits of new title support from Friesen Performance.
The Sutton race shop becomes title sponsor of IMCA Modified and IMCA Northern SportMod divisions, providing a portion of national point funds to be paid in both through 2024.
Friesen Performance IMCA Modifieds will race weekly in a record 27 states and Canada this year while Friesen Performance IMCA Northern SportMods are in a record 19 states and Canada.
“This is a win-win program. Many drivers who are already our customers will be racing for point shares in these two divisions,” said Friesen Performance Sales Manager Al Walters. “This program kind of evolved as we talked with Carson (Becker-Gramm, marketing integration and sponsorship director for IMCA).”
“These are the divisions we sell the majority of engines to.”
Friesen sells and ships GM 604 and 602 crate engines to IMCA customers across the country and is also an authorized crate engine repair facility.
“We have plenty of crate engines available,” said Walters, adding that Friesen Performance would be ramping up social media efforts to combat rumors to the contrary. “We sell all the products that hang on an engine. These are all quality products. We look at performance and we look at quality, so there are a lot of components we haven’t needed to change for years.”
National point fund checks in both Friesen Performance IMCA Modified and Northern SportMod divisions will be presented during the IMCA banquet in Lincoln in November. Decals can be downloaded from the IMCA website.
The new title sponsorship program takes Friesen through its 12th year of IMCA sponsorship.