CORONA, Calif. – MAVTV Motorsports Network officials have announced a new partnership with NASCAR Cup Series driver Kyle Larson.
The agreement between MAVTV and Larson enlists the Hendrick Motorsports driver as MAVTV’s latest brand ambassador to compete in the Lucas Oil Late Model Dirt Series. MAVTV will leverage Larson as an athlete ambassador to promote the new MAVTV Plusapp.
“Kyle has been in the Lucas Oil family for four years so we know first-hand his talent and work ethic makes him a threat to win any race he enters,” said Brandon Bernstein, Director of Partnership Marketing, Lucas Oil Products. “With a proven winner like Larson behind the wheel, we’re excited to watch him put the MAVTV Plus car at the front of the pack as the network’s first athlete ambassador.”
A nine-year NASCAR Cup Series veteran, Larson was recently thrust into headlines after winning the Pennzoil 400 at Las Vegas Motor Speedway, making the driver of the No. 5 Chevrolet a seven-time Cup Series winner. The Hendrick Motorsports driver has also won 12 NASCAR Xfinity Series races, two NASCAR Camping World Truck Series races and back-to-back Chili Bowl Nationals.
Now with the support of MAVTV, Larson will compete in Lucas Oil Late Model Dirt Series events in a MAVTV Plus-branded car. Larson debuted the partnership on March 18 during the Bristol Dirt Nationals.
“It’s really cool to have MAVTV Plus come on board and support my dirt Late Model races. The MAVTV Motorsports Network has been a huge supporter of my grassroots racing and I’m extremely thankful for our partnership,” said Larson. “I’m excited to see all the cool content they will have for their MAVTV Plusstreaming service.”