BOONE, Iowa — A study released March 17 reported that the IMCA Super Nationals run during the first week of September at Boone Speedway produces $60 million annually in economic benefits throughout the region and across Iowa.
The United States Motorsports Ass’n announced the results of an independent study conducted by the USMA and Robert Dunn, Ph.D., Associate Professor of Economics, and Leslie Dunn Ph.D., Associate Professor of Economics at Washington & Jefferson College.
The study measured the economic impacts of the annual IMCA Super Nationals.
The USMA and Researchers at Washington & Jefferson College called the event a “unique perfect storm of travel and tourism.”
More than 900 race teams traveling from 23 states make the annual trek to Boone, Iowa, where they nearly double Boone’s total population for 10 days. The study highlights both the economic and socio-economic impacts the IMCA Super Nationals event has on Boone, the surrounding region and the state of Iowa.
Highlights of the new study include:
• Overall economic impact annually – $60,720,031.
• 609 local jobs attributable to the Super Nationals event.
• $16,786,757 increase in direct and indirect local area earnings.
• More than 900 race teams traveled to Boone, Iowa, from 23 different states.
• 63% of racers visited non-racing tourist destinations in Iowa during their travels.
• In one week, IMCA Super Nationals provides equivalent economic value to an entire season of Iowa State Football.
The 40th annual IMCA Super Nationals will run Sept. 5-10 at Boone Speedway. All events can be seen on SPEED SPORT affiliate, IMCA.tv.