The norm is no longer constant and staying the course is not allowed or expected. The sports business has been front and center during this period of transition.
Motorsports is full of iconic characters. These individuals are the fabric of the sport. Their lives on and off the track shaped our history and guide our future.
Change and uncertainty are part of the equation in the sports world. As we move into the second half of the year, it is clear things will continue to operate in an atmosphere of uncertainty.
NASCAR continued its trend to mixing up its schedule with the announcement of a street race in Chicago. Plans are for the event to take place on July 1-2 next year. It will feature the NASCAR Cup Series and an IMSA series to be named.
As racing continues to return toward normalcy, new venues and events are creating positive excitement. This month, we will examine the numbers behind the resurgence of Formula 1 in United States.
IndyCar viewership is at its highest level in nearly two decades. The NASCAR Cup Series was averaging 4.76 million viewers. Formula 1 was averaging in excess of 1 million viewers.
As another new class of digital asset, NFTs are taking the sports world by storm. The increased visibility and popularity have led to a better understanding and acceptance of the digital marketplace.
WILLMETTE, Ill. — Nearly everything has experienced some sort of shift over the last few years. The norm is no longer constant and staying the course is not allowed or expected. The sports business has been front and center during this period of transition. Motorsports was at the starting line…
